As you translate the theme into the components of the event, i.e. the concept, you will want to continue exchanging ideas with your client. One way planners work with their clients is by creating mood boards on websites such as Pinterest that both parties can add to and edit throughout the concept development process. Keep in mind that your client may not have the same vocabulary to describe components as you do, so visual aids can be very effective communication tools. Asking the client to point out images of venues, decor pieces, color schemes, event setups, etc. that he or she likes and dislikes can be very useful in defining your client’s tastes. You can also develop this sense by asking your client about his or her favorite brands, fashion trends, interior design trends, visual artists, etc.