An event concept guides all of an event’s components, including its venue, theme, decor, scheduling, food, entertainment, guest list and more. Event planners work closely with their clients to understand exactly what they hope to get out of the event. They use this information and their creative flair to build concepts that bring events to life.
Developing an overarching event concept is the final stage of a three-step process:
• First, you have to understand your client’s goals for the event. These can be very straightforward. For example, your client may want to have a dinner and dance for a hundred people to celebrate her father’s seventieth birthday.
• Second, you must understand your client’s constraints. These typically relate to the date for the event, the budget and the age range of the guests.
• Third, together with your client, you develop a theme for the event and you translate it into an event concept. Your goal is to lift the event out of the ordinary and to make it especially memorable. This is where your creative genius comes into play.